Bien gave me the honor to Art Direct the Google.org Impact Challenge for Women and Girls campaign. Google.org announced they were donating $25 million to organizations around the world that empower women and girls, experts were chosen to select the winners. Among the experts are Shakira, Amanda Gorman, Rigoberta Menchú, Noami Osaka, Lisa Mensah, Prajakta Koli, Amika George, and Saskia Niño de RIvera. The campaign included 16 animations plus social strategy to support them. Five of the animations were short “hype candies” that spotlight incredible women like Amanda Gorman, Rigoberta Menchu, and Shakira. The team on this project was primarily female, which made this project even more special.
As a woman and a mother I feel very strongly about this subject, I had a great time working with such a great and talented team.
Credits
Client: Google.org
Executive Creative Director: Hung Le
Executive Producer: Ricardo Roberts
Producer: Alisha Hawkins
Art Director: Sianey Montes de Oca
Scriptwriter: Julie Rybarczyk
Illustration: Florencia Tasso, Ally Schuman
Design: Hung Le, Sianey Montes de Oca, Florencia Tasso, Ally Schuman, Andrea Gendusa
2D Animators & Compositors: Deanna Reilly, Andrea Gendusa, Ally Schuman, Katrina Soo Hoo, Sianey Montes de Oca, Vicente Ziegler, Barbara Astrini, Alejandro Imondi
Cel Animation: Carlos Alegría, Alejandro Imondi
3D Animation: Deanna Reilly, Andrea Gendusa
Sound Design: The Chicken
“HYPE CANDY” IG Stories + animations
“Keyword Trailer” Animations